You should read this Why We Write essay from a writer on Jeopardy.
I think about writers for the late night talk shows, sit-coms and dramas - but I don't think about them for game shows. And yet I find myself smirking often when I watch Jeopardy with my Mom (who is addicted to the show - it is her vice and I've learned not to call between 7:30 and 8:00 pm on weekdays.)
Alex Trebek might be the face of the game, but the writers put together all those witty categories and that signature Jeopardy answer, with the clue burried cleverly within.
The best time to study for the test - ... is before it's given. The best time to campaign is before the election. And the best time to keep a customer is before he leaves.
21 hours ago